Designed to help any site collect demographic information about its readers. The InSite database will store your reader's information so it can be easily extracted for analysis.

InSite can also be integrated with ad management tools to send highly targeted individual or group messages.

In short, InSite is McClatchy Interactive's turnkey online registration system. Using InSite, you can password protect some or all of your Web site or collect demographic and site use information from your users.

By making straightforward changes at the domain name server level, all of your page requests are sent through the InSite engine, which instantly authenticates the user and forwards the request to your server. You have no hardware to purchase, no software to configure and no compatibility issues to resolve.

InSite's Web-based interface allows you to manage your users and their profiles. You also control the options, forms and e-mail messages associated with registration, ensuring a seamless integration with your online environment.

• Learn more about your online audience by collecting the demographic information of your choice.
• Limit access to pre-authorized customers, such as your current print subscribers.
• Create a password-protected site or restrict access to the content of your choice.
• Enhance your ability to target advertising by setting cookies with registration data.
• Combine demographic data with site usage information to determine content popularity with various audience segments, setting the stage for paid-content initiatives.

• Registration Engine - Collects the initial data about users during the sign-up process.
• Restricted Access - Provides different levels of access based on customer needs.
• Tracking - Monitors readers' uses of restricted content.
• Administration Interface – Gives InSite customers the ability to extract the data collected by the Registration Engine and the Tracking portions of the system.