InSite User Registration

Your first step in delivering digital direct marketing through the Web.

The Digital Workbench

Manage and frequently update content within complex sites. A Web connection and a browser are all you need!

The Real Cities Network

With over 120 web sites and a presence in 20 of the nation's top 25 markets, Real Cities reaches more than 30 million unique visitors each month.

Community Publishing Tools

The foundation for news and information providers to support and build their own online communities.

About Us

McClatchy Interactive, LLC is the Canadian division of The McClatchy Company, one of America’s top and most respected newspaper chains
Established in 2001 in the province of Ontario, the Canadian division serves as The McClatchy Company’s business development arm to market the tools and services of McClatchy Interactive throughout Canada.

With a fundamental understanding of the newspaper industry and its needs with a decade-long history in web publishing, McClatchy Interactive has the tools and knowledge Publishers need to meet the online challenges of today, and the future ahead.

Our publishing systems and solutions are proven and sound, in use not only among McClatchy’s 30 daily and community newspapers news sites, but also at our many Canadian and American client Websites who recognize the value, efficiencies and savings our solutions provide.

At McClatchy Interactive, we embrace new technology and the online opportunities for news publishers, we believe our interactive solutions can contribute to the success of print operations, reinforce brand awareness within your community & readership and help develop new revenue opportunities in an era of technological change.

The difference
Choosing the right Internet partner is a critical step for many organizations
Ideally, that partner should have experience, stability, technology, infrastructure and an understanding that the internet is more than servers and software – it’s about communication.

We are in the publishing business – online and in print
Our clients publish content throughout the day, every day.

Our technology and business models are proven successes
We free up valuable resources so you can focus on your goals, not technology.

McClatchy Interactive is structured to provide support to its partners 24/7
Our Customer Service and Technical Support departments are always available.

Longevity and stability
McClatchy Interactive has been publishing online since 1994. Most of our clients’ Web sites are the leading online source of local information. Our parent company, The McClatchy Company, has been around since 1857.

Our experience
McClatchy Interactive's newspaper customers have exceptionally high standards for performance and service – and rightly so. If we can exceed their expectations, we can help you create a powerful and sustainable online presence.

Customer



Challenge

  • To identify the "core" audience of Startribune.com through collection and analysis of demographic information submitted by readers during the registration process.

  • To use the data collected to ensure that Startribune.com is producing relevant products and services.

  • To maintain acceptable traffic levels.

  • To generate new forms of revenue and strengthen existing sales processes.

  • Solution

    In May of 2003, InSite User Registration was launched on the Startribune.com Web site. The process was instituted using a threshold model, allowing visitors to click through 20 pages before being prompted to register with the site. The homepage of the Web site also included a note from the editor explaining why visitors were being asked to register.


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